Launch of the 3rd edition of the SNB Capsule Game: Consume and win big

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Extract from the article: Société Nouvelle de Boissons (SNB) has launched the third edition of the Consumer Capsule Game (JCC) on Wednesday, November 26, 2025, in Lomé. This promotional game, now a must-see, aims to strengthen the ties between the DJAMA brand and its consumer

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Société Nouvelle de Boissons (SNB) has launched the third edition of the Consumer Capsule Game (JCC) on Wednesday, November 26, 2025, in Lomé. This promotional game, now a must-see, aims to strengthen the ties between the DJAMA brand and its consumers while offering an interactive, entertaining, and rewarding experience.

The JCC is part of SNB's customer loyalty strategy throughout Togo. Launched on October 5, 2025, the game allows customers to try their luck by consuming DJAMA products and discovering various prizes under the capsules.

Speaking to the press, Jerry Katanga, SNB's Marketing Manager, highlighted the major innovation of this edition. " To win the DIWA car, worth 12 million CFA francs, you have to collect four caps: an engine, a steering wheel, a tire, and a car key. Since the game was launched in October, we have already recorded thousands of winners across the country. You saw one today: a consumer who won a gas bottle last night and whom we invited to share his story."

Products involved and game period

The game began with 65 cl bottles of DJAMA before being extended on November 20, 2025, to all available formats. Consumers can participate by purchasing products including DJAMA Pilsner 33 cl, 50 cl, 65 cl; DJAMA Lager 33 cl, 50 cl, 65 cl; DJAMA 228 33 cl, 50 cl; DJAMA Stout Porter 33 cl; DJAMA Panaché 50 cl. The Consumer Capsule Game will run until December 31, 2025, a festive period conducive to greater participation.

Attractive prizes for everyone

This year's prizes include a DIWA car worth 12 million CFA francs, televisions, DJAMA vouchers (2,000 CFA francs, 50,000 CFA francs, 100,000 CFA francs), gas bottles, bottle openers, T-shirts, key rings, trays, buckets, and free 50 cl bottles.

How to participate?

Participating is easy. Simply purchase a bottle of DJAMA at a point of sale. Open the bottle and lift the rubber seal. Reveal the prize illustration under the cap.

According to Jerry Katanga, “if you reveal a symbol corresponding to a prize, you win it immediately. If you only find a key, a tire, a steering wheel, or an engine, it means you're in the running to win the car.”

To win the car, you must collect the following four caps: key + tire + steering wheel + engine.

Where can you collect your prizes?

T-shirts, key rings, bottle openers: from distributors, at events or from the SNB sales force.

Vouchers worth 2,000 CFA francs: to be used in bars or at home in exchange for empty bottles.

50,000 CFA franc and 100,000 CFA franc vouchers: to be collected from distributors in exchange for empty crates.

Grand prizes (cars, televisions, gas bottles): awarded during public events or in the bars where they were won.

For grand prizes, winners must register with the SNB-Air Liquide sales department (Tokoin Soted), at the Adétikopé factory or at an authorized distributor, with their ID and the winning cap, at least 72 hours before the official award ceremony.

Important rules and clauses

Winning capsules not presented between October 1 and December 31, 2025, will become null and void, unless an official extension is announced.

SNB reserves the right to use photos of winners for marketing purposes.

Raymond DZAKPATA